Information Architect (IA)
Interaction Designer (IxD)
User Experience Designer (UX / UE)

Adjunct career goals:
Senior Digital Media Designer


Complex made Simple.

Complex made Simple.
Peter enjoys devising thoughtful, creative, and functional IA, UX, and Design assets that connect design, digital and visual media, technical, business, and strategic disciplines. His goal is to simplify and elevate the collaborative creation of engaging and compelling interactive and digital media tools and experiences.

• Over 15 years experience as an enthusiastic, strategic and creative Digital Media Designer. Supportive Art/Creative Direction, UI, planning, and coordination skills. Intermediate complementary skills in UX / UE, IxD, IA, and website optimization. Holistic user experience design perspective.

Design / Technical / Creativity

• Keen interest, comprehensive knowledge, & proven creative & design skills in all facets of the creation of engaging contemporary web & interactive media projects, that meet or exceed strategic, end-user, aesthetic, & technical objectives. Solid understanding of branding, design fundamentals, interactivity, & user experience design.
• Proven aptitude for quick creative & imaginative thinking with acute attention to detail.
• User-centered design methodologies: Strives for appropriate User Experience Design (UX / UE), Interaction Design (IxD), Information Architecture (IA), & User Interface (UI) solutions that drive intuitive user engagement & productivity.
• Awareness & general Knowledge of strengths & limitations of various enabling methodologies: software, technologies, new concepts, standards based code, cross-browser, & platform parameters.

• Digital Media Design / Web & Interactive Design
– Comprehensive skills & knowledge; Adept at creative & functional design; translate branding, functional & design concepts & requirements, & art/creative direction into unique & engaging interactive media creative assets; moodboards, art direction, motion, animation, layouts; sketches; wireframe sketches; design mockups; static prototypes; image enhancements, touch-ups, optimization, graphic production; icon design; identity creation; information design; graphic design

• User Experience Design (UX) / Interaction Design (IxD) / Information Architecture (IA)
– Awareness & holistic knowledge; interface design optimization; optimizing functional, design & text elements to enhance usability, search-ability, & the over-all user experience.
– Intermediate skills: card sorting; reverse brainstorming; project conceptualization; website outlines, sitemaps, navigation maps, storyboards; user & task flows; wireframe, static, & interactive prototypes; content analysis;
– Currently learning: personas, use case scenarios, UX flows, task analysis, usability, user research, & usability testing, etc.
– general knowledge of various enabling technologies, systems, & methodologies: languages, code systems, CMS (content management systems); LMS (learning management systems); Agile
• User Interface Design (UI/GUI)
– Define innovative user interfaces & interaction styles; lo-fi & hi-fi wireframes; design prototypes; design, functional, & UI specifications; design & UI consistency;

• Interactive Planning/Coordination/Communication
– Gather branding, design, functional requirements & specifications; needs assessment; prioritization; liaison; development of guidelines; quality assurance (design & function);
– Effectively present, communicate, & articulate interactive, user experience, creative, brand, & technical concepts in an understandable format via written, oral, visual, &/or digital modes.

Soft Skills

• Interpersonal
– Excellent interpersonal & communication skills.
– Work effectively within a team & independently.
– Ability to cultivate positive, friendly, and professional relationships with co-workers.
– Desire to collaborate with creative, technical, business, & strategic disciplines to achieve project goals.
– Open to and confident with new ideas in a positive and proactive manner.

• Work Ethic
– Thrives in a customer-focused creative team-oriented environment.
– Balance user needs with business, strategic, technical, & creative requirements.
– Learns new concepts & technologies quickly.
– Able to multi-task on multiple complex prioritized projects.
– Adherence to project milestones & deadlines.
– Welcomes new challenges.

• Attributes
– enthusiastic – positive attitude – sense of humor – open-minded – respectful – integrity – proactive – self-motivated – responsible – imaginative – innovative – detail-oriented – solution & results-oriented – adaptable – conscientious – organized – honest – accountable – assertive – resourceful – dependable – timely


– Experience in variety of work environments: integrated communications advertising & marketing agencies, publishing & news media, web & application development, eLearning, & in-house communications.
– Broad range of customer-focused client experience: news media, aviation, energy, resources, agriculture, communications, technology, manufacturing, tourism, education, eLearning, government, finance, transportation, non-profit, construction & real estate.

Information Architect • Postmedia Network, Calgary (Calgary Herald) – April 2014 – Present
Postmedia Network produces newspapers and digital properties across Canada including: National Post,, Vancouver Sun, The Province, Calgary Herald, Edmonton Journal, Regina Leader-Post, Saskatoon StarPhoenix, Ottawa Citizen, Montreal Gazette, Windsor Star, also:,, and, etc. Recently Postmedia purchased Sun Media to become the largest news media chain in Canada.
• Conceptualization, ideation, Information Architecture, Interaction Design, User Experience Design, wireframes, prototyping, mockups, coordination, for Postmedia Network national websites, micro-sites, and apps, etc.
• Collaboration with a diverse team of design, digital, development, marketing, advertising, editorial, strategy, business, and outsourced professionals.
Projects • The Province ideation & re-design/re-develop • TSN to Stats Inc. sports data transition and integration • Native Advertising project: all digital properties, all platforms • Gastropost at Christmas in November ( • The Gift Guide ( • Vancouver Sun Run website updates • The Great War website (

Senior Digital Media Designer • Calgary Herald – Digital Media Team – Postmedia Network, Calgary – September 2011-April 2014
The Calgary Herald has been publishing daily news since 1883. The Herald publishes news and information via print, online and mobile. Division of PostMedia Network.
• Design, conceptualization, planning, art/creative direction, IA, UX, wireframes, prototyping, mockups, coordination, graphic production, QR code generation for, and other PostMedia Network websites, landing pages, micro-sites, and mobile apps, etc.
• Collaboration with a diverse team of digital, development, marketing, advertising, editorial, strategy, business, and outsourced professionals.
Projects • Design, conceptualization, planning, art direction, IA, UX, sketching, wireframes, prototyping, mockups, coordination, graphic production. Projects: Herald TV, Herald Christmas Fund 2011, World Junior Hockey Championships 2012, Carbon Capture & Storage, Recipe Database (The Recipe Box), re-design/re-develop, Traffic page redesign, Travel page redesign, Travel Alberta contest & editorial, Calgary Stampede, Herald Content Marketplace, Financial Post Reach 2012, etc. • Regina & Saskatoon – My Pet Matters: Design, art direction, prototyping, mockups, coordination, graphic production.

Digital Media Designer (Web / Interactive / Info / UX) • Freelance – 2008-present
• Proposed, consulted, designed, & coordinated interactive, information & graphic design projects for various agencies & clients:
• PostMedia Network – Calgary Herald:
– information architecture and web design project.
• Jacewicz European Windows:
– web optimization: SEO, Google Analytics, misc layout and content improvements.
• Calbridge Homes: information design > Maps – lots, communities, misc.
• Emerge Learning:
– Suncor Energy Benefits Tutorial eLearning module > Interactive design, GUI.
– Agrium eLearning module templates > Interactive design, GUI.
– WCW 2009 CD-Rom > Interactive design, GUI, CD insert & label design.
– ATCO Energy > Alberta Energy Mix kiosk – Flash animations.
• DO2 Technologies: Enterprise SaaS Applications Suite
– OpsPlanner > Preliminary UX/UI Design Plan.
• Cornerstone Technologies:
– Skeletal Regenerative Medical Team > Website re-design, GUI. (
– Lotus Counselling > Website design.
• nonfiction studios: design mods.
• The Festival Chorus: Website re-design > plan, coordinate, IA, GUI, WordPress dev.
• Inc.:
– COPPS > Illustrations, logo identity & brochure design.
– Insight VetNet > Designed application UI.
• Other clients: Peaceful Planet Consulting, Inline Ovals, etc.

Creative Designer Web • WestJet, Calgary – March-April 2011 – 1 month contract
WestJet flies 88 Boeing Next-Generation aircraft to 71 destinations in Canada, the U.S., the Caribbean & Mexico.
• Design, production, coordination for, WestJet Cargo, & WestJet Vacations
• Collaboration with a diverse team of digital, marketing, strategy, & business professionals.

Senior Web Designer & Coordinator • Unity Builders Group (UBG), Calgary – 2004-2008
Unity Builders Group is a real estate management company that oversees 15 home builder companies, located in Alberta, Colorado, & Texas.
• Designed solutions, IA, UI, planning, coordination, lead team resources, front-end dev, & maintenance for over 10 internally produced websites, content management systems (CMS), & other web-based applications that consistently met the requirements of Senior Management.
• Liaised with IT & Marketing departments.
• Supervised websites & domain names for 15 in-house companies.
• Implemented Google Analytics. Generated & interpreted monthly reports.
• Set up & maintained organic search engine optimization (SEO).
• Shepherded various websites to outsource agencies.
• Wrote & documented UBG Web Standards Guide.
• Miscellaneous Graphic Design projects.
• Greenboro Homes (Calgary, Edmonton, San Antonio): Designed websites.
• Elite Homes: Designed websites, UI design for data management tool.
• Wilderness Homes by Riverdale (Canmore): Wilderness Ridge > Designed website.
• Todays Communities: Designed website.
• Other UBG companies: Unity Builders Group, Unity Investments, Todays Homes (Calgary, Colorado Springs), Alpine Homes (Canmore), UBG Home Gallery, Unity Renovations

Digital Media Designer (Web / Interactive / Info / UX) • Freelance – 2003-2004
• Proposed, consulted, designed, & coordinated interactive & graphic design projects for various agencies & clients.
• Clients: White Iron WebLink (AMPIA), Satu Creative Technology, GeoTours Consulting, Ground Level Design, Writers Guild of Alberta, GS Mediation, etc.

New Media Designer • Parallel Strategies / Quaddro Digital Solutions, Calgary – 2000-2002
Parallel Strategies was a national integrated marketing, advertising, communications, & public relations firm with offices in Calgary, Vancouver, & Toronto.
• Design, IA, UI, graphic production, coordination, & maintenance for corporate websites, intranets, extranets, kiosks, presentations, & CD-ROMs. Graphic Design for miscellaneous print support materials.
• Created innovative online media campaigns.
• Collaborated with creative, programmers, account & project managers, & business professionals.
• Yukon Tourism: Write Yukon – Designed an information, inspiration, & resource website that combined writing ideas, photo / video / audio / identity galleries, a shopping cart, & several interactive objects.
• Bayer CropScience: Following the buyout of Aventis CropScience by Bayer CropScience, designed a website & extranet that combined the content of both websites utilizing Bayer’s strict branding & design standards.
• Aventis CropScience: Designed website, extranet, & individual product websites.
• Jayman Master Builder: Designed teaser, website, extranet, & kiosk for Style Magic. Re-designed Wendi Interiors website.
• University of Calgary: Early Psychosis Treatment Program – Flash-based CD-Rom design, front-end dev, CD insert & label design.
• Other clients: Yukon websites (Real Adventure, Yukon Quest, Yukon Tourism), EnCana, Growing Alberta, Canadian Pacific Railway, Axia Netmedia, Canadian Seed Growers, World Health Club, World Petroleum Congress, Tomali Productions, etc.

Designer • Inc., Calgary – 1998-2000 Inc. is an IT services firm focused on web-enabling business processes through consulting & tool development.
• Web & Interactive Design, IA, UI, graphic production, front-end dev, coordination, & maintenance for websites, portals, intranets, extranets, and web-based applications.
• Collaborated with programmers, project managers, & business professionals.
• Graphic Design: Created, designed, & produced print/marketing support materials. Participated in the creation of over 30 proposals that attracted new business.
• Clarity HR Suite: Designed user interfaces, marketing website, visual identity, & print marketing materials for a series of 12 Human Resources applications.
• Export Development Canada (EDC): Designed enterprise application GUI & UI.
• AT&T Canada: Designed website, intranet, extranet.
• Other projects & clients: Clarity corporate website & intranet, Deloitte Consulting, MetroNet, Suncor Energy, Ezone Networks, Acumen Capital Partners, Foundry Ventures, Comaplex Minerals, Comstate Resources, Bonterra Energy, Pamela Wallin, Smith Nixon, etc.

New Media Artist / Designer • Parallel Strategies / Tiger Media / Axia NetMedia, Calgary – 1996-1998
Parallel Strategies was a national integrated marketing, advertising, communications, & public relations firm with offices in Calgary, Vancouver, & Toronto.
Axia plans, designs, develops & operates no conflict Open Access Next Generation Networks that provide connectivity in & between large & small markets.
• Design, graphic production, IA, UI, coordination, & maintenance for educational & corporate: websites, CD-ROMs, & presentations.
• Collaborated with creative, programmers, account & project managers, & business professionals.
• Clients: Agrevo, Yukon Tourism, Pioneer Land Services, NOVA Leadership, NAIT / SAIT Lottery, Mawer Investment Management, Canadian Energy Pipeline Association (CEPA); Fieldstone Marketing, Suncor Energy, Placer Dome, Atco Gas, Royal Bank, QSound Labs, Axia Netmedia, Smed LifeSpace, OPI Systems, Remington Energy, Image Club Graphics, Zi Corporation, Canadian Airlines, American Airlines, Silvertip Resort, TransAlta Utilities, Mount Royal College, etc.

New Media Artist / Designer • Outrider Multimedia, Calgary – 1995-1996
Outrider Multimedia was a small interactive media production company.
• Design & graphic production for corporate CD-ROMs, and presentations.

Graphic Designer/Artist, Photographer, Illustrator, Coordinator
• various employed & freelance activities, Calgary – 1990-1995

• Platforms
– Mac: 25 years experience (OSX, 9, etc.)
– PC: 4 years experience, 10 years familiarity (7, Vista, XP, etc.)
• Software – Solid working knowledge of:
– Adobe Creative Suite > Photoshop, Illustrator, Acrobat, Flash, Fireworks, ImageReady, Dreamweaver, InDesign;
– OMNI > Graffle (Outliner, Plan); Balsamiq Mockups; SwordSoft Layout; Axure RP Pro; Atlassian JIRA & Confluence;
– Apple > iOS SDK, QuickTime, iLife, iWork;
– Microsoft > Office, Outlook, Entourage (Visio);
– Understanding of: audio, video, 3D, VFX
– Misc. > Google Analytics, text & code editors, FTP, Toast, etc.
• Front-end Dev / Website Optimization / Analytics
– Awareness, general knowledge & skills (know how to creatively design & plan for it):
> HTML5, CSS3, (X)HTML, CSS, JavaScript (implementation: libraries & frameworks), ActionScript, WordPress
> organic Search Engine Optimization (SEO): crafting & implementing meta descriptions, titles & keywords
> Google Analytics: implementation; testing; interpreting results; sharing general reports with stakeholders; assisting with improvements
• Project Types: websites, web-based applications, mobile (apps & websites), eLearning, intranets, extranets, portals, online marketing, presentations, disc-based (CD/DVD), kiosks, blogs, social media
• Graphic Design – Design; layout; information & communication; presentation; identity
• Digital SLR Photography – shooting; image management, enhancements & processing; re-touching; scanning – cameras, lenses, accessories, software, processes, scanners

• Continuous learning
– trends, software, technology: user-centered design, user experience design (UX/UE), interaction design (IxD), information architecture (IA), user interface design (UI), design & branding
• Digital Alberta – member (2011-2013)
• Education
– UE Done Right!: June 2013 Calgary > 2 day seminar with Habanero Consulting Group
– University of Calgary, BFA: Visual Art (Photography & Drawing)
• Activities – photography, running, skiing, biking
• Interests – music, all facets of design, commercial & fine arts, visual technology
• Volunteer
– Present: Canadian Blood Services, Festival Chorus
– Past: Artichoke Magazine, Afrikadey!, CJSW 91 FM, Vox Magazine, Art Students League

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