Calgary Herald • SwerveCalgary.com – Re-design. (2011/2012)

PROJECT
• SwerveCalgary.com (postmedia publishing framework) – Website Re-Design /
• SwerveEvents.com (responsive WordPress website) – Design

– UX, co-art direction, design, graphic pre-production, coordination
– re-design of WordPressVIP-based website
– design for conversion to Postmedia-based South Parc CMS platform
– the challenge was to create a “magazine-like” website on a platform meant for newspaper media
– also designed & help create SwerveEvents.com, a events website based on Swerve’s weekly Event Listings
– SwerveEvents.com is mobile optimized (responsive/adaptive)

– UX documents & processes: Worked iteratively in collaboration with a multidisciplinary team, heuristic website review & analysis, site outlines, site maps, conceptual wireframes & mockups, LoFi sketches & wireframes, client interviews, task & process analysis, user journey (written), static prototypes & mockups, GUI/UI design, specs docs & reference diagrams, Q/A testing & documentation, assisted with launch preparation, heuristic post-launch testing & tweaking, post-mortem of process then assessment & improvements

UX samples

Mockups

Final Live website

COMPANY
Calgary Herald: SwerveCalgary.com

ROLE
• Digital Media Designer (senior), User Experience Designer, User Interface Designer, Information Architect, Interaction Designer, Coordinator, Liason

LAUNCH
www.SwerveCalgary.com
www.SwerveEvents.com

Herald Swerve online