PROJECT
Unity Builders Group • Greenboro Homes – website re-design (2007/08)
Marketing and corporate website designed to appeal to the upper range luxury homebuyer.
Features: homepage included banner ad-like promotions, new community links, randomized photo slide show of Greenboro’s current showhomes; photo gallery (Flash-based); interactive lot maps and quick possessions based on live data; model details; detailed community information
– UX documents: needs assessment, establish website objectives, process overview, gather client/audience/project intelligence, competitive analysis, project/website outline, content inventory outline & action list, sitemap, wireframe sketches, static prototype, interactive prototype, GUI/UI design, specifications, guidelines, integration notes
– Information Design: Calgary Map, Outlying Areas Map

COMPANY
Unity Builders Group: Greenboro Estate Homes

ROLE
• Web & Interactive Designer, Graphic Designer / Information Designer, Coordinator, UI, IA, Website Optimization/Analytics, some front-end coding, maintenance

LAUNCH
• offline